Local SEO 2025: Schema Markup for Multi-Location Businesses

1. Implementing LocalBusiness Schema for Each Location

For businesses with multiple physical locations, each branch should have its own LocalBusiness schema. This markup should include:

✅ Business name
✅ Address (with geo-coordinates)
✅ Phone number
✅ Operating hours
✅ Google My Business (GMB) link

If your business serves different cities, ensure each location page is optimized with structured data to improve local SEO rankings. For businesses targeting the Surrey area, our guide on dominating near-me searches offers in-depth strategies.

2. Using Service Area Markup for Non-Physical Locations

Not every business has a storefront, but that doesn’t mean they can’t rank locally. Service area businesses (SABs)—like plumbers, electricians, and digital agencies—should use service area markup to define the locations they serve.

Example of JSON-LD Markup:

For businesses looking to improve local PPC campaigns, our Birmingham Local SEO guide provides insights into leveraging UK domains and community backlinks for better visibility.

3. Adding Hreflang Tags for Multi-Regional SEO

For businesses targeting multiple countries or language-specific audiences, hreflang tags help Google serve the right localized content. This is crucial for e-commerce brands, digital services, and franchise businesses.

If your business operates in different languages, implementing hreflang tags can improve your SEO rankings and prevent duplicate content issues.

Example of an hreflang tag for an English and Spanish page:

For businesses looking to expand internationally, our guest posting strategies can help secure backlinks from AI-approved high-authority websites.